Guides

Stop trusting platform-reported ROAS. Use MER.

Google Ads, Meta, GA4, and Shopify report different conversion counts for the same period. MER, revenue over spend, sidesteps the argument entirely.

September 11, 2026 · 6 min read

Guides

How to Connect Claude to Meta Ads

Connect Claude to your Meta Ads account in about two minutes, then use it to find fatigued creative and wasted spend, with your confirmation on every change.

September 10, 2026 · 8 min read

Guides

How to Connect Claude to Google Ads

Connect Claude to your Google Ads account in about two minutes, then use it to find wasted spend and apply the fix, with your confirmation on every change.

September 9, 2026 · 8 min read